As part of the company's expansion efforts, Singlife entered a merger with Aviva, bringing in a diverse array of insurance and investment products. Consequently, altering the initial concept of the Singlife app. I took the lead in initiating discussions about reevaluating the Singlife's comprehensive app proposition.

Led the redesign of Singlife’s account onboarding flow, streamlining the in-app journey to ensure users can onboard efficiently and confidently—feeling informed, empowered, and ready to experience the full value of the product.

Led the design on the inaugural product within UOB's novel offering - PruCancer 360. This cancer insurance plan, established through a strategic collaboration between UOB and Prudential, aims to provide affordability and flexibility to their customers.

Created UOB's repository of personetic illustrations and animations to support in the interpretation of ideas and concepts within the app.